Our Story - All about Alcea

The Alcea Collection is a fashion jewelry outlet store and e-commerce site that offers today's hottest accessories at an affordable price.

                                The Alcea Collection is a Woman-owned - women-run business.

The Alcea Jewelry Outlet was founded in 2010 by Lisa Rosenthal, a Massachusetts native. Rosenthal started the company after realizing success with her other jewelry businesses, Party of Gold and Party of SIlver: both companies specializing in gold-and - silver buying home parties. Rosenthal originally entered the jewelry industry out of necessity after the 2008 recession resulted in her unemployment. Drawing from more than 15 years of expertise in the financial services sector and a strong background in sales, Rosenthal saw a need and seized the opportunity to provide women with an economical way to satiate their love for jewelry and desire to stay current with the latest fashion trends.

"Be adventurous and try on jewelry you may not typically choose.  Experiment...you'll be surprised at what looks good on you!" Lisa Rosenthal, Founder, The Alcea Jewelry Outlet.

No matter the reason, Rosenthal discovered that women are passionate about jewelry.  Rosenthal visited a Florida store that offered an expansive selection of jewelry at drastically reduced prices.  Nothing like it existed in the Boston area so she took a leap of faith and opened The Alcea Collection Jewelry Outlet. According to Rosenthal, "Alcea is a place that, to do it justice, you can't just swing by for a few minutes.  I advise people to spend some time, bring a friend or a group of friends." 

This is where our slogan was born - Try us on...you’ll love your look.

The Alcea Jewelry Outlet is a woman-owned women-run business with its company offices headquartered in Newburyport, Mass.